Digital Marketing

Search Engine Marketing (SEM)

Mason Digital's team has developed numerous search engine marketing campaigns for B2C and B2B clients. Utilizing the latest tools and best practices for search engine optimization (SEO) and pay-per-click (PPC) paid search advertising we're able to achieve optimal results for our clients.

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Mason Trading Desk (MTD)

Traditionally with third-party ad serving, advertisers use an ad server (such as DoubleClick for Advertisers) to purchase a reserved number of ad inventory impressions at a set price from a specific, individual publisher.

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Social / Native Advertising

Social networks provide an opportunity for marketers to achieve mass reach, engagement, and viral dissemination of content and offers. According to recent Pew Research, 73% of adult Internet users in the US use social networks. Women are slightly more likely to use social media than males, with 78% and 69% adoption respectively.

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Analytics / Data Analysis

Analytics and data analysis are at the core of everything we do at Mason Digital. In fact, we developed our own proprietary reporting system, Mason Metrics, that combines data from multiple platforms and presents results in a straightforward, visual manner. We utilize third-party ad serving in order to track digital advertising performance across multiple sites and formats, allowing for an apples to apples comparison while also providing verification of result.

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Google Analytics Training

Your website is at the core of your company's marketing efforts. How do people get there? What do they do when they arrive? Who are they? These are questions that must be answered in order to determine the extent to which your marketing efforts are effective.

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Media Strategy

Digital marketing and advertising services are now offered by a wide variety of companies. The local newspaper, cable company, yellow pages, and numerous other media and marketing firms have invested heavily in tactical digital capabilities. However, these companies lack the resources, know-how, and objectivity needed to develop an effective digital marketing strategy focused on achieving your company's objectives.

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