By now everyone knows about Google Glass or Smart watches and that their coming out party is just around the corner. This is both exciting and scary from a digital marketer’s perspective.
Visiongain calculates that the global wearable technology market will attain a value of $5.26 billion in 2014. Wearable technology is not new and has been utilized in vertical sectors such as the military and healthcare for many years. Up until recently though, technology has been holding back the communication mashup as well as limiting the ability to have smaller form factors with enough battery life. Ongoing advances however, have triggered a major resurgence, particularly among the consumer community. That is significant from a marketer’s perspective.